marketing. Download the guide to visible cabinets4 A lead-generating website A website conveys your identity and your message to a growing online audience. But he can do more . A lead generator website is carefully designed to act as a hub for your online marketing efforts. Engaging, easy-to-find content is offered alongside relevant offers designed to convert visitors into leads, all integrated into a comprehensive lead generation and nurturing ecosystem. In fact, our latest research shows that going to a company's website is services provider, with nearly 80% saying the have done. Because of its pivotal role, a lead-generating website is sometimes referred to as the "queen of marketing materials." It's a key ingredient in turning visitors employee email list into fans and fans into customers. See also: Top 10 Benefits of Online Marketing for Professional Services5) Search Engine Optimization (SEO)Going hand-in-hand with a lead-generating website is a thoughtful strategy for search engine optimization. SEO is really an umbrella term for a variety of techniques designed to ensure your valuable content is presented to the right audience online .And one of the most important of these strategies is to make sure your content is truly valuable. There is no shortcut here. You need to develop well-written content that is truly useful to your specific target audience. There are also a host of significant technical issues to address. Your website should be structured and marked up properly, and the pages should contain the appropriate keywords to tell the search engine what it's about. It is indeed an art and a science.