This is the biggest problem. You are not alone either. According to a Content Marketing Institute survey, 42% of content marketers said content workflow is one of their biggest challenges for the coming year. Meanwhile, a DIFFERENT survey from CMI found that only 42% of content marketing teams have a formal content workflow in place. When you don't know what you need to see a piece of content from conception to publication, a lot of your content never reaches the approval stage. Instead, it boils down to "where were we with this piece, again?" territory…until everyone forgot about it.
Then, if it sees the light of day, everyone forgets what it was for...and you're back to square one. There is a simple solution: a content workflow. Create a simple and precise game plan for publishing and follow it for every piece of content you create . Image Masking Service At every turn, you need to know: A: Where is a part in the process B: Who is in charge of the next step? C: When they plan to take the next step D: To whom they will send their finished work E: Repeat The more you can standardize and streamline your content creation process, the more consistently a clear and relevant piece of content reaches an approver who knows what they're looking at. Making that moment happen is the best way to improve your approval rating.
“Create a simple, tight game plan for publishing and follow it for every piece of content you create.” — Harry Mackin Click To Tweet 2 - Simplify and assign workflow deadlines - internally and externally Ok, so you've established your workflow. Great, Image Masking Service that's the easy part. Now you have to commit to using it…all of them. Single. weather. This means two things: you have to keep it simple and you have to make it happen. 85% of CEOs blame internal complexity for their inability to grow and deliver sustainable performance,