Know your product. If you don't know the product you're advertising—and I mean really know it—your audience won't know it either, especially when they come across an ad for it. The more you understand your product, the better you can advertise it to your potential customers. So know it inside and out - not just what it does, but how it solves customer problems, the value it delivers, and what sets it apart from the competition. As simple as that. 3. Understand your customers. Philippines Photo Editor Knowing your customers sounds simple enough, but it takes a lot of work. The more you understand your customers, the more you will understand the wants and needs of your audience. Here are some examples of things we can learn about our customers: their specific use cases the business goals they are trying to achieve firmography (industry, location, company size, etc.) The list is endless. All of this data can be used in messaging for ads, landing pages, and even demo conversations for your sales team. With more information about your customers, you can reach your target audiences even more easily. Philippines Photo Editor 4. Make regular observations and optimizations. Whether you're spending $100/month or $1 million/month, daily observation and optimization is key to generating quality leads and saving money. It's so easy to run your ads without making any adjustments, but you won't get your money's worth this way. I added the term “observations” because it is not always necessary to make changes (i.e. optimizations) on a daily basis. Sometimes it's just as important to watch and let your campaigns run. Taking notes on these observations ensures that your account is in sync and will help you determine next steps. 5. Trust reports. Please do n't just talk about reporting. In fact, you have to. Philippines Photo Editor Regularly. I get it — reports can be tedious and time-consuming, but they're also extremely necessary and valuable. One of the most important things about paid advertising is knowing what results you get from your ad spend. It will help you know what works and what doesn't - and it's better to find out immediately rather than months later. Plus, the more data you provide, the happier your executives and managers will be.

It is crucial to measure the entire journey, from click to conversion. Full reporting is only possible if tracking is properly configured. Also, measurement and tracking should be one of the first things you need to consider when getting into paid advertising. Wedding Photo Editing Although it's not always easy to do, it's essential, so find the time and think about it. Remember this blog the next time you're worried about writing a report for your manager. Related : Are You Setting Up Your Paid Ads for Success? They work best when combined with employee advocacy. Here's how to do it right. 6. Employee social networks What do my colleagues have to do with the savings on paid advertising? Listen to me. Paid advertising is a great way to deliver content to your target audiences and build brand awareness, but it comes at a cost. But if you can leverage employees to organically distribute content to their networks, it will not only dramatically increase your brand's reach, Wedding Photo Editing but also its remarketing lists. Why? Because 76% of people say they're more likely to trust content shared by "normal" people than content shared by brands, which makes sense. Who are you most likely to trust a product recommendation from: a friend, colleague, or acquaintance? Or the company that makes this product? When employees share company content with their networks, it means that every click generated by their posts is of higher quality. And more qualified leads in your pipeline mean better results with improved cost per conversion and lower average cost per click. Wedding Photo Editing That's why I highly recommend taking advantage of your employees' social networks the next time you want to save on paid advertising. And you can do it risk-free by trying EveryoneSocial for free today. Are paid ads worth it? The truth is no. Not always. If you don't have the time and resources - or a paid search specialist to help manage your accounts - paid advertising may not be the right option for you.

But, if you have the above, paid advertising can be a great addition to your overall marketing strategy. I worked in paid advertising for a while, and it's clear to me now that a lot of expenses are wasted if not managed properly. So if you don't have the resources or time to commit to a paid advertising strategy, consider alternatives to paid advertising. T-Shirt Design service Alternatives to Paid Ads Paid advertising can be very expensive, especially if not done well. So it's a good idea to ask, "Are there alternatives to paid ads?" While this list is certainly not definitive, here are a few we use at EveryoneSocial. Advertising by e-mail It can be one of your most powerful marketing platforms and can help you deliver highly targeted messages to your audience. Webinars 2020 has created a lot of webinar fatigue, but at EveryoneSocial, we're trying something a little different. We've launched a live webinar series called Employee Advocacy Hour, and registrants only need to register once to attend each month. T-Shirt Design service Employee influencer platforms Employee influencer programs allow employees to create and share company content on their social networks. It gives your employees the tools to improve their personal brands and become influencers. And as a bonus, they can cost up to 90% less than paid ads! Related : EveryoneSocial's clients generated over $200 million in media value in the first half of 2021 alone - without paid ads. Here's how . How much does paid advertising cost? I get this question all the time. T-Shirt Design service The simple answer is that it varies. There are industry standard reports that are good to refer to if you want to see how you compare, but even these can be misleading. Every business is different, which is why you need to do your research. Many ad platforms will provide you with cost-per-click estimates, but here's a secret from a paid advertising specialist: not all of them are accurate, and you shouldn't base your budgeting/planning on these estimates alone.

These estimates can be great guides to help you make the best guesses, but I don't recommend placing bets based on them. I will explain my reasoning. One important thing to know about paid advertising cost per click estimates is that they are only estimates in the loosest sense of the word. Shadow Making Service You can get keyword estimates, but you'll often notice that when you're running your ad campaigns, the cost-per-click estimates are way off the mark. Why? Because these cost estimates do not take into account many factors. These cost-per-click models won't know your exact campaign strategy until you actually launch a campaign . Many variables affect your actual cost per click or cost per impression, such as competitor keyword bids, landing page experience, Shadow Making Service and audience targeting, to name a few. Don't get me wrong, I always use each ad platform's cost estimates in my planning. But the best method is to take these estimates and incorporate them into your campaigns. You can then test variations of your audience targeting, ads, and keyword bids to get a feel for the cost of running paid ad campaigns. Paid ads to win? Saving money in paid advertising is achievable when you have the time, the resources, and a specialist who knows the ins and outs of each platform. Shadow Making Service Optimizing your paid ads for each channel may take some time, but it will be well worth it. However, while paid ads can be a winning strategy for many businesses, it's not for everyone. With the rising costs of digital advertising, it may be worth exploring alternatives to paid advertising that can help you target the same audiences *cough cough* as an employed influencer platform.

From creating better marketing experiences for customers to improving the employee experience, it's increasingly important to connect work to a purpose that goes beyond profit and revenue. One of the best articles I always remember reading was by Chris Pirillo who wrote about ways to eliminate the "echo chamber". Remove Background Image This is an article that I'm sure many bloggers will find a challenge (I know I did). Here are his main points (in bold) with some comments from me (the stuff not in bold) on some of them. I'm not sure I'd be as extreme as Chris suggests - but there's food for thought in the list and I suspect that implementing some of his suggestions would add new dimensions to a blog (and perhaps would even help a bit with the echo chamber thing too): Remove Background Image 1. Don't live inside your news aggregator In fact, I was thinking yesterday that my news aggregator and social media feeds had become way too central to my blog. While I love how it helps me keep my finger on the pulse of many aspects of life, I occasionally worry that it has the potential to suck up my creativity as a blogger because it's very easy to use as a lead generation machine and allow it to determine a lot of what you post on your blogs. You should also be aware that the algorithms powering these platforms are simply offering you more of the same than what you have previously found interesting and interacted with. Remove Background Image 2. Say something original at least once a day. – One of the results of living in your news aggregator and being a slave to algorithms is that it's easy to get lazy and recycle other people's news and ideas – at the expense of exercising your own brain and the development of some original ideas of your own.

I have nothing against bouncing on other people's ideas (I do now), but starting conversations rather than just replying to others or reporting on conversations others start can lead bloggers to a type fairly one-dimensional blog. Real Estate Photo Editing Service 3. If warranted, cite an "unknown" source Chris is spot on with that. It's easy to just read A-listers and use them as the source for a story, but the fact is, there are plenty of other talented bloggers out there saying similar things that deserve attention as well. This is of course a challenge (as are all the other 9 points) as it can be difficult to find the quality "unknown source", partly because no one links them (hence they are unknown). Real Estate Photo Editing I guess what I mean is that sometimes it takes a bit of work to find them - but it's worth it when you do. 4. Do not link to the same site more than once every two weeks I'm not sure about imposing a time limit, but the underlying principle is sound. I hesitate to say this (to sound arrogant and not mean to offend) but I've come across a number of blogs that link to ProBlogger in almost every post. Real Estate Photo Editing It's almost like reading ProBlogger itself, they refer to it so much. Now - I'm very grateful for the links and I'm flattered by them (really I am) but I also want to tell these bloggers (and sometimes I have) that maybe it would be good not only to respond to what I write but to find other sources of stories as well. If their readers just wanted to read ProBlogger stories, they would subscribe to ProBlogger.

This story goes back to when my eldest son now 15 was just a toddler and I gave a speech at BlogWorld Expo, where I shared how my son reminded me of a principle power of successful blogging. Raster to Vector Conversion Service So many people have since told me how much they enjoyed and were touched by the story that I thought I should share it again here on the blog. I hope you appreciate the wisdom of my four-year-old son. Transcript of "Tell the World Something Important" About three months ago now, I was sitting here at my desk, typing, blogging, and it was in the afternoon - around three-thirty, four o'clock. Now, at my place, around three-thirty, four o'clock, things get a little crazy. I have a four-and-a-half-year-old boy and a two-and-a-half-year-old boy. Raster to Vector Conversion And in the afternoon, after sleeping and after a long day, they can get a little silly. So at this time of day, I would normally hear, you know, a little bit of screaming, a little bit of screaming. And sometimes I would hear footsteps running down the hallway to my room and see the door slam open and all kinds of conflicts would happen in my offices. The cords are ripped out and my kids are demanding that I make videos of them, and all sorts of things and it's a fun but also kinda crazy time of the afternoon. Raster to Vector Conversion That day, things turned out a little differently, however. I heard footsteps walking down the hallway to my room but there were no shouting or screaming or laughing or laughing. It was just those quiet little footsteps passing down the hall. And then I heard the doorknob creak and the door slowly open. And out of the corner of my eye,

I saw Xavier, my four-year-old son, standing in the doorway. I didn't look around me: I wanted to see what he would do. He got down on his knees very gently and gently, then he got down on his stomach and he started crawling up to my room. Photo Retouching Service Now Xavier has this perception that if he can't see you, you can't see him. And so he had his head buried low so he couldn't see me and he started crawling around the room. And he crawled up my right side, and then he crawled past my desk in plain sight for me, but he thought he wouldn't be seen. Then he crawled on either side of me, then he got up very slowly and carefully behind me. Again, I could kind of see it out of the corner of my eye and I could feel its presence there on my left shoulder, and it stayed there for 30 or 40 seconds as I continued to type. I was trying to finish a blog post before whatever happened. Photo Retouching Service And while I was sitting there writing, he just watched. And after a moment or two, I felt him lean over me, and I felt him start breathing down my neck and into my ear. And as he leaned over, he just whispered in my ear, "Dad, what are you doing?" and then he leaned back. Now, I don't know if you've ever tried to describe blogging to a four-year-old. It's not something I really know how to do, so I just said "I'm writing a message to the world". And he seemed to accept that. Photo Retouching Service Again there was silence for a moment or two and again he leaned over to me and said "Dad, make sure you tell the world something important." And then he leaned back and he got back on his knees and he crawled back in front of me and he walked out the door and closed the door behind him. And it was kind of a weird little moment.

On the one hand, I wasn't sure why he wasn't in his hyper normal mood, but as I started to think about what he actually said to me, it was kind of, it was a time that I actually found quite difficult as I started to think about what kind of blogs I was writing and what information I was putting there. Photo Restoration Service tell the world something important I've been blogging for eight years now and always wanted to tell the world something important. I always had the motivation to try to help people. But as a person who also lives from it, there are these other motivations. You want to make money from it. You want to build some credibility and you want to build your profile. And so all these other motivations creep in. And so for me, that little moment when he whispered, "Tell the world something important" - for me, that was a bit of a tough moment because I started thinking, Photo Restoration Service "Yeah, that's so true ". It's the reason I got into blogging in the first place, but it's also the secret to any success I think I've had…success I've had. The times I've told the world something important rather than something that I think might pay off are the times when things start to take off for me. The times when you're solving people's problems, when you're doing and saying things that matter. These are the times when people seem to react the most, and these are the times when profits are actually down – for me, in my experience, at least. Photo Restoration Service And so I guess my message to you as I say a message to the world today is to keep that in mind. On the one hand, it's much more satisfying to be a blogger who actually says something important,

that makes a difference. But second, a successful blog is actually built on that. If you're actually doing something that matters to people, if you're doing something that's real and has a real impact on people's lives in some way, you're much more likely to start a blog than people will notice, and people will trust, and people will keep coming back. Logo Designs service So, from the mouths of babies, from the mouths of my former little guy but now bigger than me Xavier, I encourage you to keep that in your focus. Tell the world something important. Today I want to share one last way to let your blog go to complete our 10 part series. This is something that has almost brought my own blog to a standstill at times. Problem Taking on too many projects and stretching too lightly. There is a fine line between: 1. Diversify your blogging interests so you have a number of income streams to help you overcome the downtime that most blogs suffer fromand 2. Having so many blogs moving, or too much going on in your blog, that they start to suffer from the fact that you can't focus on them. Logo Designs service The Diversification Argument I've written numerous times about how it makes sense to branch out when it comes to blogging for money (for example here in my post 18 Lessons I Learned About Blogging). Diversification makes sense on many levels, including: Multiple blogs (wise because most blogs have their ups and downs in terms of traffic, revenue, search engine rankings, etc.)Income stream (not putting all your eggs in the AdSense basket) Logo Designs service Activities/income streams other than blogging (look outside of blogging to find other ways to supplement your blogging income)Diversifying your interests is a smart move - ask any financial adviser and you'll find that the advice will almost always be to hedge your bets and invest in multiple areas so that when a market fails you don't lose everything.

Contact us to find out how we can help you, as we have done for over 20 years for companies ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others The "Wild West" of content marketing has stuck around longer than we might have imagined, but COVID-19 has well and truly put an end to it. Today, 82% of marketers use content marketing, Jewelry Photo Retouching Service over 40% of marketers say content is a very important part of their strategy, and 70% plan to continue to actively invest in it for the long term. However, if content marketing is such a big deal now, why does so much of it still seem clearly anarchic? Nowhere is this more true than when it comes to gaining customer or internal approval for your content. You do all the production work for your material, send it to the people in charge, and then… you're at their mercy. And often your content disappears on the spot. Jewelry photo Retouching Service There's a better way to work content approval, and it's all about creating process. Securing content approval is part of your workflow like everything else, and like everything else, it's most effective when you have a plan. Follow these five steps to create your own content approval plan, and you'll find yourself spending a lot less time bitterly analyzing approval and a lot more time planning your team's next big splash. 1 — Normalize the lead-up The last few times your content got trapped in pending purgatory, was it really because your approver was picky about changes back and forth? Jewelry Photo Retouching Service Sometimes, of course, but usually the problem is simpler… and, unfortunately, closer to home. In fact, chances are you do n't know exactly where the bottlenecks are that block your content approval process.

This is the biggest problem. You are not alone either. According to a Content Marketing Institute survey, 42% of content marketers said content workflow is one of their biggest challenges for the coming year. Meanwhile, a DIFFERENT survey from CMI found that only 42% of content marketing Image Masking Service teams have a formal content workflow in place. When you don't know what you need to see a piece of content from conception to publication, a lot of your content never reaches the approval stage. Instead, it boils down to "where were we with this piece, again?" territory…until everyone forgot about it. Then, if it sees the light of day, everyone forgets what it was for...and you're back to square one. There is a simple solution: a content workflow. Create a simple and precise game plan for publishing and follow it for every piece of content you create . Image Masking Service At every turn, you need to know: A: Where is a part in the process B: Who is in charge of the next step? C: When they plan to take the next step D: To whom they will send their finished work E: Repeat The more you can standardize and streamline your content creation process, the more consistently a clear and relevant piece of content reaches an approver who knows what they're looking at. Making that moment happen is the best way to improve your approval rating. “Create a simple, tight game plan for publishing and follow it for every piece of content you create.” — Harry Mackin Click To Tweet 2 - Simplify and assign workflow deadlines - internally and externally Ok, so you've established your workflow. Great, Image Masking Service that's the easy part. Now you have to commit to using it…all of them. Single. weather. This means two things: you have to keep it simple and you have to make it happen. 85% of CEOs blame internal complexity for their inability to grow and deliver sustainable performance,

and it's also the mind-killer of many content workflows. Typically, you should be able to write out your content workflow – with names, positions, content information, and role descriptions for each participant at each stage of the process – for each piece of content. that you produce. Next, you need to avoid the dreaded "content by committee". Image Manipulation Service Get as few people as possible connected to the process. Ask these people to work closely together to understand each other's processes and get to know their roles. Assign concrete deadlines to each of these steps, whether the person responsible for carrying them out is internal or external. Assign a project manager to track these deadlines and make sure everyone is on pace. Remind your client or approver of these deadlines, why they are important, and why they should meet them. “Write out your content workflow — with names, positions, content information, and role descriptions for each participant at each step of the process — for every piece of content you produce.” — Harry Mackin Click To Tweet 3 - Do it about them, Image Manipulation Service not you Failing to get content approved is usually more of a communication breakdown than a problem with the content itself. Somewhere the threads cross - either the client doesn't explain what they're looking for, or the creators misunderstand the intent and take the wrong approach Image Manipulation Service - and then when the approver hands over the document, they don't know what they're looking at…or how it helps them. This failure may not be based on content, but it is based on process.

According to a recent Accenture survey, only 19% of marketers believe they have clear goals when creating new content. Illustrator Art Work According to another study, 43% of B2B marketers only “sometimes” define their content marketing KPIs! If your own content marketers don't know what they want to do with their content, how are the people responsible for approving it even supposed to know what to approve it for? Instead, they receive nebulous content that's disconnected from their business, their goals, and their ideas of how to propel their brand…and they're not interested in reading it, let alone endorsing it! It's not enough for your team to know why they're producing their content (even though, you know, they should); your customers also need to know. What do they want this content to accomplish? Why is this the goal? Illustrator Art Work How will this piece accomplish that? If you want content approval, you need to show your approver why they should care about your content. To do this, you need to show them exactly why your content marketing is important to them. If you want content approval, you need to show your approver why they should care about your content. To do that, you need to show them exactly why your content marketing is important to them.” — Harry Mackin Click To Tweet 4 — Collaborate with Jump stakeholders In fact, Illustrator Art Work goals are important for buy-in at all levels, not just with your customer. There are all kinds of stakeholders in any piece of content – ​​from collaborators and contributors to subject matter experts and field vendors.

They should all be invested in your content because it will benefit everyone. But, as you probably know all too well… that's not always how it goes. If the only people who care about your content are the team members who make it, you have a big problem. If your client's team or your approver doesn't understand why they should care about your content, Ghost Mannequin Effect why should they? Now imagine if, instead, everyone cared about your content. Sales and marketing teams are excited about the new narrative that informs their own strategies. Customers and approvers alike are excited to see how the content will advance their own agendas. Your content producers are thrilled because they have an enthusiastic following and feel like what they're doing matters. This kind of enthusiasm is not as difficult to obtain as one might think: you just have to involve everyone. Ghost Mannequin Effect Ask all stakeholders what they want from the content at each stage of the process. Figure out what would entice them to fast-track content to approval, then deliver it! When your content finally hits the approver's desk, they should not only know what it is, they should be thrilled to see it happen. "If the only people who care about your content are the team members who produce it, you've got a big problem. If your client's team or your approver doesn't understand why they should care about your content, Ghost Mannequin Effect why would they?" — Harry Mackin Click To Tweet 5 — Optimize your approval process When your goals are set and your whole team is excited to achieve them, you've laid the groundwork for the most impactful step of all: redesigning and optimizing the approval process itself. Now that you've established goals and KPIs, you have something concrete to check your content against.

Instead of approval being a nebulous process of submitting, editing, reviewing, critiquing, and a bit of pleading, you've given your approver specific goals to think about during the review . When your approver collaborates throughout the process, this new approach to approval becomes even more effective. Your approver already knows exactly what you're looking for with this content, so they're free to critique how effectively they think you'll pull it off. E-Commerce Photo Editing Even better, informed approval paves the way for truly meaningful feedback . Without a clear understanding of the objectives, feedback becomes nebulous, undirected, and often circular, much like the approval process itself. With goals in place, however, all feedback can focus on how you can better achieve what you're trying to do, which will make changes much easier to communicate and implement. For more tips on how to take your content marketing process out of the Wild West and into the business age, follow the experts at the TopRank Marketing blog. E-Commerce Photo Editing Basically, by its very nature, there will always be only one true best answer to any question. So how is best-response B2B marketing content different in 2022 than before? Providing that Best Solution - or to use the term our CEO and Co-Founder Lee Odden has been using since at least 2011 - being the Best Answer , may indeed be a singular solution, but the effort B2B marketers have to make in 2022 to achieve this has changed in several important ways. Let's take a look at the key ways being the best answer in B2B marketing has changed in 2022, and the steps marketers can take to achieve best answer status when it comes to questions. that buyers and customers are looking for. E-Commerce Photo Editing 1 - Touchpoints and extended digital channels Best answer B2B content isn't just about providing the best information needed to resolve customer questions, because it can't really be the best answer if the customer never finds it. Today's B2B landscape is arguably more digital than ever, with few in-person and live conversations back and forth.

These have been dramatically replaced by more time spent on information gathering by buyers and customers, as well as an increasing number of touchpoints in more digital channels than ever before. Information-gathering transactions that used to be face-to-face have increasingly shifted to all-digital destinations, only a few of which are: Brand websites Search engine Mainstream social media platforms Specialized social platforms Informal third-party review sites For today's B2B content to prevail and become a true best-response solution, Crop Resizing Service however, it can only exist in one place online, and certainly not just in the echo chamber of the website. A brand. However, this does not necessarily mean that all best-response content must have at least one item on every digital platform and channel. While it may one day be the case, today's best answer content is featured on the majority of digital channels where Crop resizing service B2B customers are looking for specific answers. The content of the best response also consists of more touchpoints along the way, regardless of the digital destinations. Winning content becomes so not only because it provides the best information where people are looking, but also because the best content is now often fed to every stage of the buyer's journey . A digital buying journey that includes even one helpful Crop resizing service online interaction along the way will pay dividends when decisions are finally made, and competitors have offered no nurturing touchpoints. "A digital buying journey that includes even one helpful online interaction along the way will pay dividends when decisions are ultimately made,

and competitors have offered no nurturing touchpoints. Click To Tweet 2 - More input and collaboration from subject matter experts Best Answer 2022 B2B content incorporates rich, comprehensive insights from subject matter experts and collaboration with relevant influencers. Color Correction Services Today's best-response content is also more robust than ever, due to increased competition and a general increase in the level of sophistication offered in every digital channel. Being the Best Answer in 2022 brings the voices and stories of B2B industry experts to help ensure the quality and authority of particular content. One particularly powerful advantage that B2B influencer holds over the traditional B2C paid influencer approach is that influencer in B2B is more likely to involve passionate industry experts sharing genuine insight into a particular solution that is done in earnest, rather than in exchange for monetary compensation. “Influencing in B2B is more likely to involve passionate industry experts sharing authentic insight into a particular solution that is done in earnest, Color Correction Services rather than in exchange for monetary compensation.” — Lane R. Ellis Click To Tweet 3 - High reliability and authenticity It's no secret that trust in marketing has diminished over time, as much of the digital B2B buying journey is done solely online today. Luckily, this general mistrust and skepticism of marketing can sometimes make truly best-reponded B2B content stand out in the often stormy and unfortunately vast seas of marketing mediocrity. Authenticity and trustworthiness are hallmarks of best-response B2B content, Color Correction Services and savvy marketers do everything they can to incorporate the two into their efforts as much as possible. The best B2B content of 2022 takes this into account and uses solutions that go far beyond what traditional paid methods can hope to achieve.

To see how top marketers build trust using authentic voices, our own senior content marketing manager, Nick Nelson, recently looked at what B2B marketers can learn from the late football broadcaster John Madden, in "Broadcast Your B2B Marketing with a Brand Voice that Rings True." “If you want to be a trustworthy company, it can't just be a marketing philosophy. Clipping Path Service It must be a business philosophy. Margaret Magnarelli Click to tweet 4 - The best answer is experiential The best answer B2B content in 2022 does more than provide information about the right customer solution in the right place at the right time. It must now even go beyond the inclusion of authentic and reliable expert voices. To be the best B2B answer in 2022, winning content must also be skillfully presented in the right formats, so that it is: Experimental Easy to digest, understand and compare Pleasant to interact with Easy to share Just as best-response B2B content must be available on the digital platforms where customers search and search for answers, Clipping Path Service it must also be offered in the formats that customers will take the time to interact with. Part of the beauty of the digital age we live in is the relative ease with which good information and answers can be presented in multiple formats, so that even if old-school Steve can still download his white paper or his case study on Slideshare or LinkedIn, Gen Z Caleb may also interact with the same information as part of a Ceros or Optimizely interactive experience. "It's critical for B2B marketers to think beyond traditional static content and blog posts as ways to get their brand voice heard." – Nick Nelson Click To Tweet Fly high and soar with the best response B2B content by GIPHY By expanding digital channel touchpoints, Clipping Path Service collaborating with experts, heightening authenticity, and presenting in experiential formats, being the best answer for B2B content in 2022 is an achievable outcome for marketers eager to travel the extra distance needed to win in today's world.

competitive landscape. We hope our look at the best B2B content, what's changed and what's stayed true, will help inspire and energize your own efforts in 2022 and beyond. Building best-response B2B marketing that elevates, empowers talent, and authentically humanizes takes time and effort, which is why a growing number of businesses are choosing to work with a premier digital marketing agency. Banner Design Service plan such as TopRank Marketing. Contact us to find out how we can help you, as we have done for over 20 years for companies ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others. It's February 14 and as couples around the world celebrate their love, B2B marketers have a lot to love when it comes to marketing in 2022. Banner Design Service The pandemic has accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and this increased digital focus has opened up a new world of opportunities to engage buyers more meaningfully. When I started in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I definitely caught the marketing love bug. business-to-business. What I'm most optimistic about in 2022 is our focus on optimizing and improving the practice of B2B marketing by doing some of the things I love most: humanizing marketing, creating marketing experiences more meaningful and giving talent a voice. Banner Design Service Of course, it's not just me who feels this optimism. To take the temperature of the love for B2B marketing, I reached out to some of the most respected and influential voices in the business marketing world along with some of the team at TopRank Marketing and I asked: What do you love most about B2B marketing?