strategy-focused term audience In a marketing context, audiences are targeted, well-defined groups of individuals and/or organizations who are willing to read, listen, view, or otherwise engage with your branded content in exchange for the benefits they expect to receive. Authoritative Source:

Your Audience Is Different From Your Marketing Database Buy/Business Case The business case documents an organization's rationale for investing in industry mailing list as part of its marketing strategy. Often delivered to executive management in the form of a document or presentation, it is a useful tool to help stakeholders build the understanding and support needed to execute the plan effectively.

While talking points may vary, your business case should address at least: Why your company needs content marketing How it can help your organization achieve its marketing goals Necessary budget and resources Expected results and when they are expected to be achieved Definitive Source: How to Make a Better Case for