Ever since Facebook bought Whatsapp a few years ago and removed the fact that you had to pay for the application, the industry has been waiting for this moment to arrive. The leaks, the discoveries in the code, the predictions of the analysts... All this indicated that at some point WhatsApp was going to end up introducing advertising and thus monetizing not only the app but also its millions of users.The fact that companies were increasingly interested in the app and in using it to reach their consumers only emphasized that WhatsApp was a potential candy with which to make money.And the time has come. Whatsapp has already officially confirmed all the points and August has served as the end point for the free app and without ads, the beginning of the new profitable adventure.
The company itself has confirmed that E-Mail-Datenbank kaufen it will start selling ads in 2019, advertising that will be displayed in the states of its users. The ads will be similar to those that appear in Instagram Stories (which have fewer users than WhatsApp statuses: 400 million vs. 450 million).In addition, WhatsApp will introduce an advertising format that will allow companies to talk to their consumers. Users will thus know when they can talk to the company in question and write to them on Whatsapp (instead of calling by phone). This is the format that they have already had in tests with several market giants, such as some airlines or e commerce companies.
Behind the Whatsapp ads will be Facebook technology, which will serve to target content. Prices will vary between countries, but will be low per ad (talk about a maximum of 9 cents per delivered message).