Centennials do not take their eyes off influencers, whose Job Title Email List content they consume with absolute delight. However, the truth is that only 50% want to metamorphose into Job Title Email List prescribers as well. And the remaining 50% flatly reject this possibility. This is the conclusion of a recent study carried out in Germany by Fischer-Apelet and W&V. But why does half of Generation Z renounce the influencer profession? Many Job Title Email List centennials are consumed with anxiety at being permanently in the media spotlight .
In addition, the youngest consider that having thousands of gazes Job Title Email List eternally fixed on them entails an enormous responsibility. Influencers must, after all, choose their words and actions carefully, since any misstep is potentially very expensive. It is also unimaginable for some young people ascribed to Generation Z to Job Title Email List constantly report details about their lives and also brag about it. Other centennials, however, have no Job Title Email List qualms about continually being in the eye of the storm .
After all, many associate the universe of influencers with fun and Job Title Email List inspiration. Consuming content generated by influencers is one of the favorite pastimes of Generation Z 66% of Generation Z say they consume content generated by influencers on a daily basis , 7% do so only weekly and another 7% do so on a monthly Job Title Email List basis. Only 11% of centennials say they do not have any prescriber in their sights. Most of Generation Z follows the adventures of the 2.0 stars on Instagram (76%) . YouTube (73%) also enjoys a lot of prestige Job Title Email List and TikTok also attracts the attention of more and more young people (55%).