Know your product. If you don't know the product you're advertising—and I mean really know it—your audience won't know it either, especially when they come across an ad for it. The more you understand your product, the better you can advertise it to your potential customers. So know it inside and out - not just what it does, but how it solves customer problems, the value it delivers, and what sets it apart from the competition. As simple as that. 3. Understand your customers. Philippines Photo Editor Knowing your customers sounds simple enough, but it takes a lot of work. The more you understand your customers, the more you will understand the wants and needs of your audience. Here are some examples of things we can learn about our customers: their specific use cases the business goals they are trying to achieve firmography (industry, location, company size, etc.)

The list is endless. All of this data can be used in messaging for ads, landing pages, and even demo conversations for your sales team. With more information about your customers, you can reach your target audiences even more easily. Philippines Photo Editor 4. Make regular observations and optimizations. Whether you're spending $100/month or $1 million/month, daily observation and optimization is key to generating quality leads and saving money. It's so easy to run your ads without making any adjustments, but you won't get your money's worth this way. I added the term “observations” because it is not always necessary to make changes (i.e. optimizations) on a daily basis.

Sometimes it's just as important to watch and let your campaigns run. Taking notes on these observations ensures that your account is in sync and will help you determine next steps. 5. Trust reports. Please do n't just talk about reporting. In fact, you have to. Philippines Photo Editor Regularly. I get it — reports can be tedious and time-consuming, but they're also extremely necessary and valuable. One of the most important things about paid advertising is knowing what results you get from your ad spend. It will help you know what works and what doesn't - and it's better to find out immediately rather than months later. Plus, the more data you provide, the happier your executives and managers will be.