Instead of approval being a nebulous process of submitting, editing, reviewing, critiquing, and a bit of pleading, you've given your approver specific goals to think about during the review . When your approver collaborates throughout the process, this new approach to approval becomes even more effective. Your approver already knows exactly what you're looking for with this content, so they're free to critique how effectively they think you'll pull it off. E-Commerce Photo Editing Even better, informed approval paves the way for truly meaningful feedback . Without a clear understanding of the objectives, feedback becomes nebulous, undirected, and often circular, much like the approval process itself. With goals in place, however, all feedback can focus on how you can better achieve what you're trying to do,
which will make changes much easier to communicate and implement. For more tips on how to take your content marketing process out of the Wild West and into the business age, follow the experts at the TopRank Marketing blog. E-Commerce Photo Editing Basically, by its very nature, there will always be only one true best answer to any question. So how is best-response B2B marketing content different in 2022 than before? Providing that Best Solution - or to use the term our CEO and Co-Founder Lee Odden has been using since at least 2011 - being the Best Answer , may indeed be a singular solution, but the effort B2B marketers have to make in 2022 to achieve this has changed in several important ways.
Let's take a look at the key ways being the best answer in B2B marketing has changed in 2022, and the steps marketers can take to achieve best answer status when it comes to questions. that buyers and customers are looking for. E-Commerce Photo Editing 1 - Touchpoints and extended digital channels Best answer B2B content isn't just about providing the best information needed to resolve customer questions, because it can't really be the best answer if the customer never finds it. Today's B2B landscape is arguably more digital than ever, with few in-person and live conversations back and forth.