The structure of your website affects the effectiveness of organic search. Taxonomies - the organization of products and properties - play an important role. It defines the available pages and how they are linked. The effectiveness of SEO is strongest when the pages and linking systems that are specified in their application reflect the needs of the customer. Keyword research helps you identify these needs. For example, you would expect a jewelry retailer to have a category featuring products in a variety of metals and colors, such as yellow and white gold and platinum.
But looking at the top 15 keywords below, as reported by Google Keyword Planner, shows that buyers also want earrings in terms of gender, style, cut and gems.If it meets the needs of the marketer in terms of keywords, categories or product characteristics, an SEO program can focus on optimizing the content of those pages.
For example, if gender is not a category or attribute under the category of engagement rings, the site for the topic of the keyword “engagement rings for men” will be difficult. There will be no page for engagement rings for men. This keyword (engagement rings for men) generates 40,500 searches per month, not counting the supporting keywords that are included in the topic. This is a great advantage that cannot be used.