Contact us to find out how we can help you, as we have done for over 20 years for companies ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others The "Wild West" of content marketing has stuck around longer than we might have imagined, but COVID-19 has well and truly put an end to it. Today, 82% of marketers use content marketing, Jewelry Photo Retouching Service over 40% of marketers say content is a very important part of their strategy, and 70% plan to continue to actively invest in it for the long term. However, if content marketing is such a big deal now, why does so much of it still seem clearly anarchic?
Nowhere is this more true than when it comes to gaining customer or internal approval for your content. You do all the production work for your material, send it to the people in charge, and then… you're at their mercy. And often your content disappears on the spot. Jewelry photo Retouching Service There's a better way to work content approval, and it's all about creating process. Securing content approval is part of your workflow like everything else, and like everything else, it's most effective when you have a plan.
Follow these five steps to create your own content approval plan, and you'll find yourself spending a lot less time bitterly analyzing approval and a lot more time planning your team's next big splash. 1 — Normalize the lead-up The last few times your content got trapped in pending purgatory, was it really because your approver was picky about changes back and forth? Jewelry Photo Retouching Service Sometimes, of course, but usually the problem is simpler… and, unfortunately, closer to home. In fact, chances are you do n't know exactly where the bottlenecks are that block your content approval process.