competitive landscape. We hope our look at the best B2B content, what's changed and what's stayed true, will help inspire and energize your own efforts in 2022 and beyond. Building best-response B2B marketing that elevates, empowers talent, and authentically humanizes takes time and effort, which is why a growing number of businesses are choosing to work with a premier digital marketing agency. Banner Design Service plan such as TopRank Marketing. Contact us to find out how we can help you, as we have done for over 20 years for companies ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
It's February 14 and as couples around the world celebrate their love, B2B marketers have a lot to love when it comes to marketing in 2022. Banner Design Service The pandemic has accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and this increased digital focus has opened up a new world of opportunities to engage buyers more meaningfully. When I started in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I definitely caught the marketing love bug. business-to-business.
What I'm most optimistic about in 2022 is our focus on optimizing and improving the practice of B2B marketing by doing some of the things I love most: humanizing marketing, creating marketing experiences more meaningful and giving talent a voice. Banner Design Service Of course, it's not just me who feels this optimism. To take the temperature of the love for B2B marketing, I reached out to some of the most respected and influential voices in the business marketing world along with some of the team at TopRank Marketing and I asked: What do you love most about B2B marketing?