and it's also the mind-killer of many content workflows. Typically, you should be able to write out your content workflow – with names, positions, content information, and role descriptions for each participant at each stage of the process – for each piece of content. that you produce. Next, you need to avoid the dreaded "content by committee". Image Manipulation Service Get as few people as possible connected to the process. Ask these people to work closely together to understand each other's processes and get to know their roles. Assign concrete deadlines to each of these steps, whether the person responsible for carrying them out is internal or external. Assign a project manager to track these deadlines and make sure everyone is on pace.
Remind your client or approver of these deadlines, why they are important, and why they should meet them. “Write out your content workflow — with names, positions, content information, and role descriptions for each participant at each step of the process — for every piece of content you produce.” — Harry Mackin Click To Tweet 3 - Do it about them, Image Manipulation Service not you Failing to get content approved is usually more of a communication breakdown than a problem with the content itself.
Somewhere the threads cross - either the client doesn't explain what they're looking for, or the creators misunderstand the intent and take the wrong approach Image Manipulation Service - and then when the approver hands over the document, they don't know what they're looking at…or how it helps them. This failure may not be based on content, but it is based on process.