According to a recent Accenture survey, only 19% of marketers believe they have clear goals when creating new content. Illustrator Art Work According to another study, 43% of B2B marketers only “sometimes” define their content marketing KPIs! If your own content marketers don't know what they want to do with their content, how are the people responsible for approving it even supposed to know what to approve it for? Instead, they receive nebulous content that's disconnected from their business, their goals, and their ideas of how to propel their brand…and they're not interested in reading it,
let alone endorsing it! It's not enough for your team to know why they're producing their content (even though, you know, they should); your customers also need to know. What do they want this content to accomplish? Why is this the goal? Illustrator Art Work How will this piece accomplish that? If you want content approval, you need to show your approver why they should care about your content. To do this, you need to show them exactly why your content marketing is important to them.
If you want content approval, you need to show your approver why they should care about your content. To do that, you need to show them exactly why your content marketing is important to them.” — Harry Mackin Click To Tweet 4 — Collaborate with Jump stakeholders In fact, Illustrator Art Work goals are important for buy-in at all levels, not just with your customer. There are all kinds of stakeholders in any piece of content – from collaborators and contributors to subject matter experts and field vendors.