To see how top marketers build trust using authentic voices, our own senior content marketing manager, Nick Nelson, recently looked at what B2B marketers can learn from the late football broadcaster John Madden, in "Broadcast Your B2B Marketing with a Brand Voice that Rings True." “If you want to be a trustworthy company, it can't just be a marketing philosophy. Clipping Path Service It must be a business philosophy. Margaret Magnarelli Click to tweet 4 - The best answer is experiential The best answer B2B content in 2022 does more than provide information about the right customer solution in the right place at the right time. It must now even go beyond the inclusion of authentic and reliable expert voices.
To be the best B2B answer in 2022, winning content must also be skillfully presented in the right formats, so that it is: Experimental Easy to digest, understand and compare Pleasant to interact with Easy to share Just as best-response B2B content must be available on the digital platforms where customers search and search for answers, Clipping Path Service it must also be offered in the formats that customers will take the time to interact with. Part of the beauty of the digital age we live in is the relative ease with which good information and answers can be presented in multiple formats,
so that even if old-school Steve can still download his white paper or his case study on Slideshare or LinkedIn, Gen Z Caleb may also interact with the same information as part of a Ceros or Optimizely interactive experience. "It's critical for B2B marketers to think beyond traditional static content and blog posts as ways to get their brand voice heard." – Nick Nelson Click To Tweet Fly high and soar with the best response B2B content by GIPHY By expanding digital channel touchpoints, Clipping Path Service collaborating with experts, heightening authenticity, and presenting in experiential formats, being the best answer for B2B content in 2022 is an achievable outcome for marketers eager to travel the extra distance needed to win in today's world.