It is crucial to measure the entire journey, from click to conversion. Full reporting is only possible if tracking is properly configured. Also, measurement and tracking should be one of the first things you need to consider when getting into paid advertising. Wedding Photo Editing Although it's not always easy to do, it's essential, so find the time and think about it. Remember this blog the next time you're worried about writing a report for your manager. Related : Are You Setting Up Your Paid Ads for Success? They work best when combined with employee advocacy. Here's how to do it right.
6. Employee social networks What do my colleagues have to do with the savings on paid advertising? Listen to me. Paid advertising is a great way to deliver content to your target audiences and build brand awareness, but it comes at a cost. But if you can leverage employees to organically distribute content to their networks, it will not only dramatically increase your brand's reach, Wedding Photo Editing but also its remarketing lists. Why? Because 76% of people say they're more likely to trust content shared by "normal" people than content shared by brands, which makes sense. Who are you most likely to trust a product recommendation from: a friend, colleague, or acquaintance? Or the company that makes this product?
When employees share company content with their networks, it means that every click generated by their posts is of higher quality. And more qualified leads in your pipeline mean better results with improved cost per conversion and lower average cost per click. Wedding Photo Editing That's why I highly recommend taking advantage of your employees' social networks the next time you want to save on paid advertising. And you can do it risk-free by trying EveryoneSocial for free today. Are paid ads worth it? The truth is no. Not always. If you don't have the time and resources - or a paid search specialist to help manage your accounts - paid advertising may not be the right option for you.